Collection: The Beachwaver Co.

Get main-stage volume and effortless festival waves that actually last. Founded by celebrity hairstylist Sarah Potempa, The Beachwaver Co. revolutionized the beauty world with the invention of the original rotating curling iron—designed specifically to take the guesswork out of perfect styling. We’ve brought these award-winning, professional-grade tools and high-holding hair therapies directly to Glitz Theory to keep your festival braids and neon waves secure from the pre-party to the front rail. Enjoy fast 24-hour dispatch straight from Virginia to beat the festival panic window.